Clinical Experiences on General Diseases of Nervous & Chronic Diseases

1. The Freeman & Wallace Electro-Medical & Surgical Institute (estab. 1897, closed 1908)
2. John Andrew & Co.
A revised and enlarged edition, contains diagrams and photo inserts. By the Consulting Staff of Specialists, The Freeman & Wallace Electro-Medical & Surgical Institute, Bathurst & Elizabeth Streets, Sydney.

Doctors Howard Freeman and Richard Wallace established their Electro-Medical and Surgical Institute in Sydney in 1897, and quickly set about organising a widespread and high-profile publicity campaign throughout Australasia. The Institute's advertisements, which promoted its ability to cure nervous and chronic complaints, blood and skin diseases, heart, kidney, liver, bladder, Rheumatism, sciatica and other problems, especially targeted men. From the early 1900s they began using endorsements, both celebrities and non-celebrities. The most popular were sportsmen. By early 1908 increasing questions regarding the veracity of their treatments, along with several law suits by patients, led to the Postmaster General placing the Institute on its prohibited post list. Later that same year Freeman and Wallace were forced into bankruptcy.
See full details

Object detail

paper, writing ink, printing ink
19 x 13 x 2.8 cm
Accession Number
Credit line
Barrie Thompson Collection
Associated Person
Object Type
Named Collection
Medical History Museum Category


My shortlist

Explore other objects by colour

Do you know something about this object?

Be the first to comment on this object record.

Google reCaptchaThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.